Subaru Pulls the Plug on Its EV

Stella Mini-Car No Longer Electric

2 min read
The Subaru Plug-In Stella

Back in July 2009, two Japanese automakers launched electric cars within weeks of each other. (And neither one was Nissan.)

One was Mitsubishi, which put its i-MiEV five-door hatchback microcar on sale after several years of consumer tests. That car is now the best-selling electric car in the world, with 5,000 sold as of December, and will be coming to the States as the 2012 Mitsubishi 'i'.

The other was Subaru, which offered an electric version of its Stella mini-car for retail sale the same summer, limited to the Japanese market. But unlike the Mitsubishi, the Stella electric car has languished in the market, with sales projected at just 400 by March.

Now, Subaru is killing its electric car. According to a Japanese newspaper, sales of the Stella could end as early as March. The Subaru Plug-In Stella uses a small 9-kilowatt-hour lithium-ion battery, driving a 47-kilowatt electric motor. Its range was quoted at roughly 50 miles.

The company says it will suspend work on electric vehicles for up to five years while it waits for the market to mature and public charging infrastructure to be installed.

Subaru's decision may reflect influence from Toyota, which now owns roughly one-fifth of Fuji Heavy Industries, parent company of the carmaker. Toyota is publicly downbeat on the chances for electric cars, reflecting its 15 years of investments in its Hybrid Synergy Drive system for hybrid-electric vehicles.

Next year, Subaru is expected to offer its first hybrid, a version of its Forester compact crossover utility vehicle, based at least in part on the Toyota system, but with Subaru's characteristic 'boxer' flat-four engine.

And just yesterday, news reports indicated that the next-generation Subaru Tribeca seven-seat SUV might share a platform with the next Toyota Highlander.

Subaru has several challenges in coordinating its products with Toyota, including its unusual boxer engine that requires different body-structure engineering. As well as the hybrid Forester, the two companies are cooperating on development of a long-delayed sports coupe model.

Meanwhile, the 2011 Nissan Leaf is expected to seize the crown of the world's best-selling electric car, with global production of up to 50,000 units projected this year.

It's hard not to imagine the hand of Toyota in Subaru's decision, though perhaps the company is simply allocating resources where it sees the most market opportunity. The company said it did not see opportunities for profit in small-scale electric car sales for some time to come.

Either way, an early electric-car pioneer is giving up on its first offering. Gee, does this sound familar?

This article originally appeared on GreenCarReports.com, a content partner of IEEE Spectrum.

The Conversation (0)

We Need More Than Just Electric Vehicles

To decarbonize road transport we need to complement EVs with bikes, rail, city planning, and alternative energy

11 min read
A worker works on the frame of a car on an assembly line.

China has more EVs than any other country—but it also gets most of its electricity from coal.

VCG/Getty Images
Green

EVs have finally come of age. The total cost of purchasing and driving one—the cost of ownership—has fallen nearly to parity with a typical gasoline-fueled car. Scientists and engineers have extended the range of EVs by cramming ever more energy into their batteries, and vehicle-charging networks have expanded in many countries. In the United States, for example, there are more than 49,000 public charging stations, and it is now possible to drive an EV from New York to California using public charging networks.

With all this, consumers and policymakers alike are hopeful that society will soon greatly reduce its carbon emissions by replacing today’s cars with electric vehicles. Indeed, adopting electric vehicles will go a long way in helping to improve environmental outcomes. But EVs come with important weaknesses, and so people shouldn’t count on them alone to do the job, even for the transportation sector.

Keep Reading ↓Show less