Stanford University Tries Incentives to Change Driver Behavior

How much would it take for you to drive to work an hour early?

2 min read
Stanford University Tries Incentives to Change Driver Behavior

Would you begin your commute earlier if you had a chance of winning up to an extra $50 in your paycheck?

That question formed the basis of an interesting story in the New York Times this week. Researchers at Stanford University are conducting a driver incentive experiment aimed at seeing whether peak-period traffic congestion around campus can be reduced. The project, called Capri, for Congestion and Parking Relief Incentives, lets regular university commuters who enter or leave the main Stanford campus via designated exits at off-peak hours (an hour before or after 8am to 9am and 5pm to 6pm on weekdays) sign up to be entered into a lottery. The more times a commuter drives during the off-peak hours, the greater the reward. In addition, a commuter can designate a “boost day”: if the driver makes “an extra effort to travel at off-peak times on that day” he or she will triple their potential reward. Alternatively, a commuter can choose to be paid 10 cents per eligible trip if they don’t want to enter the lottery.

Participants in the program can have a small RFID tag attached to their windshields to track their entry and departure times, although the Times story indicates that a driver can opt to have the tracking conducted through the his or her smart phone.

It turns out that by getting just a small number of commuters to change their driving patterns, peak-period traffic congestion can be reduced significantly. The objective is to get some 10 percent of Stanford University commuters to avoid peak commute times. The project has been so successful in the early going that Stanford's underused parking lots will soon be the focus of a similar incentive program meant to encourage their use.

Stanford University electrical engineering and computer science professor Balaji Prabhakar came up with this approach to incentives to change driver behavior as an alternative to proposed disincentives such as  congestion charges which most people hate, the Times says. Prabhakar, who hit upon the idea of incentives while sitting in a massive traffic jam in Bangalore, India, a few years ago, has run successful trials in Bangalore (pdf) and Singapore that bore out the effectiveness of the incentive approach.

The Stanford experiment is being supported by a $3 million grant from the US Department of Transportation.

So, would you leave for work an hour earlier or depart an hour later for the chance of winning $50? And how long would it take—assuming you never won anything—for you say to heck with it? Would the possibility of earning a guaranteed $1 a week still be enough to change your behavior, or would the benefit of a faster commute be incentive enough?

The Conversation (0)
This photograph shows a car with the words “We Drive Solar” on the door, connected to a charging station. A windmill can be seen in the background.

The Dutch city of Utrecht is embracing vehicle-to-grid technology, an example of which is shown here—an EV connected to a bidirectional charger. The historic Rijn en Zon windmill provides a fitting background for this scene.

We Drive Solar

Hundreds of charging stations for electric vehicles dot Utrecht’s urban landscape in the Netherlands like little electric mushrooms. Unlike those you may have grown accustomed to seeing, many of these stations don’t just charge electric cars—they can also send power from vehicle batteries to the local utility grid for use by homes and businesses.

Debates over the feasibility and value of such vehicle-to-grid technology go back decades. Those arguments are not yet settled. But big automakers like Volkswagen, Nissan, and Hyundai have moved to produce the kinds of cars that can use such bidirectional chargers—alongside similar vehicle-to-home technology, whereby your car can power your house, say, during a blackout, as promoted by Ford with its new F-150 Lightning. Given the rapid uptake of electric vehicles, many people are thinking hard about how to make the best use of all that rolling battery power.

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