In the 42 years since its founding, Digi-Key Corp. has grown—and grown—into one of the world’s largest electronic-component distributors. Its online catalog features nearly a million parts and products. Last year it sold US $1.6 billion worth of merchandise to more than half a million customers in 170 countries. And the vast majority of Digi-Key’s offerings are kept in stock, available for immediate shipping, in a single place: the company’s 74 000-square-meter warehouse.
That enormous warehouse sits on the southwestern edge of the tiny town of Thief River Falls, Minnesota (population 8661). The nearest city is Grand Forks, N.D., hardly a metropolis. The warehouse operates around the clock, 365 days a year, with the result that any order placed by 8 p.m. local time gets shipped out the same day.
And then there’s the customer service. When you call Digi-Key’s toll-free number, an actual person answers, usually within 5 seconds. From there, you’ll be guided expertly, even if you have no idea what you need, even if all you’re getting is that 10-cent resistor, even if you speak Chinese, Hindi, or Portuguese. In an age of impersonal e-commerce, of voice mail that never gets returned, of languishing on hold, the experience of being a Digi-Key customer can seem almost surreal.
About the Photographer
Gregg Segal, an award-winning photographer based in the Los Angeles area, specializes in what he calls the environmental portrait: photographs taken “in a place that tells something about the person.” Segal’s other work for IEEE Spectrum includes portraits of SpaceX engineer Brandon Pearce and of computer-savvy bonobo apes.
Jean Kumagai is the Executive Editor at IEEE Spectrum. She holds a bachelor's degree in science, technology, and society from Stanford University and a master's in journalism from Columbia University.
IEEE Spectrum is the flagship publication of the IEEE — the world’s largest professional organization devoted to engineering and applied sciences. Our articles, podcasts, and infographics inform our readers about developments in technology, engineering, and science.
IEEE Spectrum is the flagship publication of the IEEE — the world’s largest professional organization devoted to engineering and applied sciences. Our articles, podcasts, and infographics inform our readers about developments in technology, engineering, and science.