3 Ways for Engineers to Leverage Their Social Media Accounts

You can get a career boost through clever use of Twitter, even if you don’t have hordes of followers

3 min read
illustration of person working at desk with twitter logo behind.
Illustration: Dan Page/The I Spot

Scientists and engineers are increasingly using social media platforms such as Twitter and Facebook to promote their work. Look at Bill Nye. The mechanical engineer, TV and podcast host, and CEO of the Planetary Society, Nye is a Twitter superstar with 5.9 million followers. But can social media benefit regular engineers and academics as well? Yes, it can–once you hit a 1,000-follower threshold on the microblogging site, according to a June 2018 study in the Canadian journal Facets. That’s when your tweets start to reach a broader audience outside your immediate fraternity. If you are thinking of navigating the world of social media sites, here are some ways it can be useful and suggestions to get you started.

Keeping the public informed: While there are plenty of social media platforms, such as Facebook, Snapchat, and Instagram, to choose from, Twitter seems to be the favorite of the research community and so attracts members of the general public interested in such topics.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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