The December 2022 issue of IEEE Spectrum is here!

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The Latest Barbie is a Computer Engineer

Barbie is ready for work, carrying a computer and a smartphone.

1 min read
The Latest Barbie is a Computer Engineer

Barbie is now a computer engineer. This represents Barbie’s 126th career change. It’s a late-in-life choice; Barbie is nearly 51.  It took her a while, perhaps, to get her degree—in 1992, a talking Barbie said “math class is tough.” Computer engineer beat out surgeon, environmentalist, and architect in an online poll, coming in second only to news anchor among girls, but with enough support from adults that Mattel went ahead with both dolls.

Computer Engineer Barbie could be popular with the Barbie set (which these days skews towards kindergartners and preschoolers; it seems to get younger every year), if only for her accessories. She’s got glasses (Mattel missed a bet, though; the hip geeks might be more likely to wear lens-less 3-D glasses rather than the pink ones Barbie sports), a Bluetooth earpiece, a t-shirt printed with binary code, a smart phone, and a laptop. 

I’d like to say today’s introduction of Computer Engineer Barbie honors National Engineers Week which kicks off Sunday, but more likely it was timed to coincide with Toy Fair, also opening this weekend.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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