Apples iGames

Apple takes aim at mobile game competitors.

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I've blogged before about the rise of iPhone game apps, and how this is fueling a new golden age for indie development.

Apple execs agree.

This week, in an event rolling out a new series of iPods, the company took direct aim at its handheld competitors - the Nintendo DS and the Sony PSP.

Apple's senior vice president of worldwide product marketing Philip W. Schiller trumpeted the iPhone/iPod Touch for having better, cheaper games - and a wider library of titles from which to choose.

I agree - but with one caveat.  The iPhone has yet to have a single breakout title that captures the popular imagination.  Of course Nintendo and Sony haven't done very well in that regard either.  Nintendo got close with Nintendogs, a pet-training simulation, but that's about it.   

Why haven't we seen something like a Halo effect in mobile games?

I think it will happen.  And when it does, look for it on a phone.