I've blogged before about the rise of iPhone game apps, and how this is fueling a new golden age for indie development.
Apple execs agree.
This week, in an event rolling out a new series of iPods, the company took direct aim at its handheld competitors - the Nintendo DS and the Sony PSP.
Apple's senior vice president of worldwide product marketing Philip W. Schiller trumpeted the iPhone/iPod Touch for having better, cheaper games - and a wider library of titles from which to choose.
I agree - but with one caveat. The iPhone has yet to have a single breakout title that captures the popular imagination. Of course Nintendo and Sony haven't done very well in that regard either. Nintendo got close with Nintendogs, a pet-training simulation, but that's about it.
Why haven't we seen something like a Halo effect in mobile games?
I think it will happen. And when it does, look for it on a phone.