" ... the technology road is bumpy... This is life in the technology lane"
And it is full of pot holes. No, that wasn't in Steve Jobs open letter to early adopters of Apple's iPhone, but it was at least implied.
Mr. Jobs had to issue the apology after thoroughly irritating customers who shelled out $599 a few months ago for their new iPhone only to learn that Apple was cutting its price by $200 to try to gain a strategic if not insurmountable market share during upcoming Christmas season.
Jobs appears to be following former HP Chairman and CEO Lewis Platt's old dictum, â''We have to be willing to cannibalize what weâ''re doing today in order to ensure our leadership in the future. Itâ''s counter to human nature, but you have to kill your business while it is still working.â''
Investors didn't take to kindly to Jobs announcement, as they viewed it as Apple cannibalizing its earnings too soon and therefore their investments. Apple also didn't help matter much by announcing a new iPod which appears a lot like an iPhone without the calling features. Apple's stock dropped about 5% in all this week.
Probably more of an issue is that many folks who bought iPhones now think they were not only out $200, but went from being cool to being uncool. Even my local small town newspaper has an article about how much coolness that $200 bought.
It will be fascinating to watch whether Jobs $100 rebate offer to those customers who bought the iPhone early will be mollified. It will also be interesting to see how Apple prices products in the future - it will be hard to have another rapid price drop without driving away a sizable portion of your early adopters.
A bigger problem problem may be news stories like the one that appeared in today's Newsday about some iPhone customers getting monthly bills in the thousands of dollars. One man received a $4,800 phone bill when he got back from a Mediterranean cruise. He brought along his iPhone which kept checking his email accounts, all at international phone rates.
While his iPhone contract with the AT&T Web site says: "Substantial charges may be incurred if phone is taken out of the U.S. even if no services are intentionally used," the point is made in one of six different agreements an iPhone user has to agree to.
As pointed out last July by Wired magazine, the iPhone contract is very long and legally murky, and warned potential iPhone users that they needed to spend some extra time reading the 6,700 word contract. If you don't, you may get surprised, as obviously the person with the $4,800 phone bill did.
If all this buzz starts to create a perception that it is better to be a late adopter of Apple's products, investors may be even quicker to sell the company's stock when things go a bit funny.