Unleash Your Inner Asimov

Write a story, make a video, invent the Next Big Thing

3 min read
photo of man reading asimov at desk
Photo: Bridget Collins

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An engineer spend ing time at work reading fiction stories about the future—or worse, watching sci-fi movies—could upset, even anger, his or her manager. But what if there’s a possibility that by engaging speculations about the future, engineers can enrich their capacities for creating designs and artifacts, in the here and now, of enduring value?

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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