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The Elusive Future

Engineers, of all people, should be good at prediction. We’re not

3 min read
Young woman using the Picturephone in 1965.
The picturephone, shown here in 1965, flickered and died in the marketplace.
Photo: Bettmann/CorBis

Why are we engineers so bad at making predictions?

In countless panel discussions on the future of technology, I’m not sure I ever got anything right. As I look back on technological progress, I experience first retrospective surprise, then surprise that I’m surprised, because it all crept up on me when I wasn’t looking. How can something like Google feel so inevitable and yet be impossible to predict?

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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