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How to Run a Successful Mobile Crowdsourcing Project

App developers must respect the quirks of smartphone culture when crowdsourcing

3 min read
Human arms holding smartphones
Photo: Tim Robberts/Getty Images

human arms holding smartphonesPhoto: Tim Robberts/Getty Images

Want to do something really big and comprehensive, but don’t have the time or the resources to do it yourself? The solution has long been crowdsourcing—thousands of volunteers contributed to the Oxford English Dictionary in the 19th century, for example. Now smartphones are making such projects easier than ever. Instant updates from users can allow for services that once we could only dream of, such as Waze, Google’s real-time traffic monitoring app.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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