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Engineering in the Twilight of Moore’s Law

It’s all about finding and riding the big waves

2 min read
Illustration: Harry Campbell
Illustration: Harry Campbell

I’ve been hearing about the impending end of Moore’s Law for so many years that I’ve become skeptical of all the claims of doom. Like the Little Engine That Could, Moore’s Law keeps chugging along. Nonetheless, it has definitely reached the huffing and puffing stage.

I was considering upgrading my desktop with a new CPU and motherboard, but new, comparably priced CPUs have about the same clock speed as my 4-year-old model. The newer ones do have more transistors and better architectures, so technical benchmarks show about a 50 percent improvement. Nonetheless, when it comes to everyday applications, the newer models might not exhibit noticeably better performance. I’m disappointed because I feel compelled to have the latest stuff at all times.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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