The Battle Between ARM and Intel Gets Real

ARM servers and Intel smartphones are coming soon

Photo: Calxeda

Packed in: An HP system will take advantage of Calxeda’s low‑power ARM‑based processors by cramming 288 of them into a single rack unit.

There are two giants in the computer processor industry. One is Intel, which builds most of the processors in today’s PCs and servers. The other is ARM Holdings, in Cambridge, England, which thanks to its vast ecosystem of partners has established near-complete dominance of the market for the core logic inside smartphones and tablets.


But the demand for energy-efficient chips is reshaping the industry. As the PC market flattens, Intel aims to capture a sizable chunk of the rapidly growing mobile market, which rose to nearly half a billion smartphones in 2011. And chip designers in ARM’s camp are eyeing a US $50 billion server market, fueled by the rise of social networking and cloud computing. 


The coming months will see a number of volleys exchanged across the line that has traditionally divided the high-performance and low-power chip markets. One of the first will come from a small start-up in Austin, Texas, called Calxeda (pronounced cal-ZAY-dah). The fabless firm will begin shipping chips for servers based on 32-bit ARM mobile processor designs. They’ll soon be joined by AppliedMicro, in Sunnyvale, Calif., which is working on an even speedier, 64-bit ARM-based chip. At the same time, Intel will leap into the mobile game; two big companies—Lenovo and Motorola—plan to release phones based on Intel’s low-power Atom processor by the end of this year. 
(The very first Intel-based smartphone was launched in April by the India-based firm Lava International.)

Exactly how this competition shapes up will depend not on performance or power consumption but on the ratio between the two: performance per watt. And that metric is fueling a fiery debate over the fundamental differences between Intel’s x86 chips and ARM’s processors. 


But the most obvious difference between the two may not actually be the important one, according to experts. ARM processors use reduced instruction set computing (RISC), while x86 processors rely on an older approach, retroactively dubbed complex instruction set computing (CISC). 


Both RISC and CISC architectures govern the set of machine-level instructions, compiled from more complex code, that a chip can execute. CISC chips have a wider vocabulary—they can perform certain operations in one step that might require a series of commands on a RISC chip. But RISC chips can better handle speed-boosting tricks like allowing overlapping operations during each clock cycle.


As a result, over the years, Intel has incorporated decoders into its x86 chips to convert CISC instructions to RISC instructions to boost performance. This conversion process takes energy, but it’s unclear whether this added step gives ARM an advantage when it comes to efficiency.


Instead, other differences between ARM and Intel chips may have more of a bearing on the coming competition. One key difference is microarchitecture—the particular way that processor resources such as cache and registers are distributed and instructions are scheduled. Today’s high-performance processors, for example, are designed so instructions can be performed out of order. Every part of a computation is done as soon as possible to boost speed. Chips that employ this approach have built-in bookkeeping to make sure that the results are assembled in the right order at the end of the process. 


Such tricks can have a big impact on efficiency and performance, says Benjamin C. Lee, an assistant professor of electrical and computer engineering at Duke University, in Durham, N.C. While a researcher at Microsoft, Lee studied how well the company’s Bing Web search engine performed on Intel’s out-of-order Xeon server chip and its in-order Atom netbook processor. Each core on the Atom chip could handle queries at half the rate of a Xeon chip core but required just 20 percent of the energy per request. However, Atom wasn’t able to handle some of the more complex requests.


Microarchitecture will be a key battleground in any competition between Intel and ARM chips, says microprocessor industry analyst Linley Gwennap. Eking out even a slight improvement in performance can come at the expense of a large boost in power consumption. If ARM-based devices like AppliedMicro’s 64-bit server chip are to compete with Intel chips in the server market, developers will have to accept similar diminishing returns, he says. 


Photo: Intel

Intel’s goal: Intel wants its processors powering smartphones. The company made this reference design to speed development

This logic isn’t lost on Calxeda. The ARM licensee is pursuing applications like Web hosting that don’t depend on raw performance. In many cases, “big data” companies like Facebook don’t need speedy cores so much as they need a lot of servers that can handle simple tasks like fetching photos.


The processor in a dual-core version of the company’s ARM-based server chip would consume about 1.5 watts of power, less than a tenth as much as a comparable Intel Xeon chip. Because the chips dissipate little heat, they can be densely packed. HP, the company’s first client to reveal its plans, expects to stuff 288 Calxeda chips in a space that might otherwise be occupied by 8 Intel chips, says Karl Freund, Calxeda’s vice president of marketing.


A good part of Calxeda’s energy savings comes from innovations beyond the raw capability of the ARM cores, Freund says. Calxeda has integrated as much server infrastructure as possible—cores, cache, and sophisticated network switches—onto every single chip. Designing such a system-on-a-chip (SoC), which is a core technology in today’s smartphones and tablets, cuts down on the power consumed by data lines in the computer and makes it easier to implement power management techniques. AppliedMicro is pursuing a similar integrated approach.


But Intel is unlikely to yield its server territory easily, says Mark Hung, a research director at Gartner Research in San Jose, Calif. “It’s a very high-margin business for them,” Hung says. “I expect Intel is going to be very protective of their turf.”


At the same time, Intel has an added technological advantage: Its new 3-D transistors are the smallest, most energy-efficient around. Foundry giant Taiwan Semiconductor Manufacturing Co., which makes mobile chips for companies like Nvidia and Qualcomm, seems to be at least two years away from making a similar switch.

This article originally appeared in print as "The High Stakes of Low Power."

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