You’re watching an American football game on your LCD television. Everything looks crystal clear until someone throws the ball downfield, at which point the ball becomes a smear. Once the motion stops, the picture is crystal clear again. The problem is with the LCD, which creates a psycho-visual phenomenon called LCD motion blur. Broadcom Corp. hopes to make LCD motion blur a thing of the past with a new processor. Other chip-based blur fighters use hardwired algorithms, but Broadcom’s can be programmed to let your TV tailor the antiblur algorithm to suit what you’re watching.
PHOTO: Man: Loungepark/getty Images; Screen: Tom Dahlin/Getty Images