Writing Tech Books for Dummies

You, too, can turn an interest in Carrier Ethernet or string theory into an idiot's guide

2 min read

It all began in 1991, when publisher IDG Books Worldwide irresolutely published Dan Gookin's DOS for Dummies in an initial press run of only 7500 copies. Two years and a million copies later, Alpha Books followed suit with The Complete Idiot's Guide to DOS.

Since then there have been 1600 For Dummies titles (now published by Wiley) and 1300 Complete Idiot's Guides, totaling 220 million copies. And authors and experts are still regularly being hired to pen the next installments in the franchises. Might you be next?

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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