Working in an Always-On World

What will work be like ten years from now?

3 min read

The atmosphere at this year’s Fortune Brainstorm Tech meeting, held in Pasadena in July, was unsettled. Unlike previous Brainstorm Tech meetings, which more often than not have been feel-good events, this gathering saw a steady stream of magnates from publishing, advertising, marketing, and technology approach the stage to analyze the storms besetting their industries and predict what the next silver linings will be.

Entertainment and publishing giants like Walt Disney Co., Sony, and News Corp. are struggling to figure out how to make money in a world where people are served up an endless buffet of free news, information, and entertainment, anywhere, all the time. Public relations and marketing firms are scrambling to respond to the Twitter/Facebook effect, which lets companies talk directly to consumers and vice versa, 24 hours a day, without having to go through flacks and marketers.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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