UK Electronics Retailer Dixons Lost £15 Million in Holiday Sales Due to E-Commerce System Glitches

Winter snows add another £20 million revenue hit

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UK Electronics Retailer Dixons Lost £15 Million in Holiday Sales Due to E-Commerce System Glitches

This past holiday season has not been especially merry for the UK electronics retailer Dixons. According this story in the Daily Mail, because of continuing problems with its new e-commerce system, "many customers were unable to place orders online on the Currys, PC World and Dixons [owned] websites between December 26 and 28."

Boxing Day - the 26th and a big UK "shopping holiday" - was when Dixons launched its huge after-Christmas sale.

As a result of the computer-related problems, the company announced yesterday that it had lost some £15 million in revenue that it had expected. In addition, Dixons said that the severe winter weather in the UK caused roughly a £20 million hit to revenues as well.

Interestingly, some analysts seemed to believe the e-commerce glitch for the revenue hit more than the bad weather. While winter weather hit a lot of UK retailers, it apparently affected Dixons more than others analysts thought.

However, traders didn't seem to care why revenue sank: shares in Dixons fell by 10 percent on the news.

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