The March 2024 issue of IEEE Spectrum is here!

Close bar

TVs of the (Near) Future

CEATEC, the Japanese consumer-electronics show, tries to brighten the economic gloom with some big, smart 3-D TVs

3 min read
TVs of the (Near) Future

13 October 2009—The 10th annual CEATEC show, Japan’s biggest yearly gathering for far-out gadgets and cutting-edge technologies, has certainly downsized a bit. The number of exhibitors fell to 590 this year from just over 800 in 2008, and the number of booths where firms hawk their high-tech wares fell by about 1000, down to 2123. But the size and scope of the new televisions and displays there haven’t diminished.

Ready or not, want it or not, the next big thing in home entertainment is three-dimensional TV, if Sony, Panasonic, Sharp, and Hitachi have anything to do with it. All had long lines of attendees waiting to watch carefully prepared 3-D segments of movies and video. Sony took it a step further, demonstrating a 3-D video game, recording sports live in 3-D, and showing off an image-splitting single-lens camera capable of filming 3-D content at 240 frames per second. The extravaganza underscored Sony’s desire to create a new 3-D business from TVs, projectors, content from Sony Pictures, and cameras.


Photo: John Boyd
3D TV: Sharp, Sony, Panasonic, and Hitachi are hoping 3D TV catches on with consumers.


The approach to 3-D that most of these companies have taken is to use polarized shutter glasses that open and close each of two lenses rapidly in sync with the TV’s refresh rate. Sony, for instance, employed shutter glasses to sync with a 3-D–enabled 52-inch (133-centimeter) 240-hertz Bravia LCD HDTV. Panasonic did the same with a 50-inch plasma display.

The short 3-D video offerings were colorful, vivid, and compelling. The sports segment from Sony in particular gave the feeling of being at the event. But in general, I found the transition from one scene to the next to be sudden and slightly disconcerting, suggesting that the manufacturers still have some refining to do before the promised products arrive next year.

3D camera

Photo/Illustration: Sony
3D CAMERA: Sony plans to fill the 3D content void in part with easier to use 3D cameras, like this prototype.
Click on image for larger view.


Missing from the 3-D roll call was Toshiba. Instead, it is going after the high-end TV market by using its Cell microprocessor technology, which the company originally developed with IBM and Sony. While Sony uses the Cell chip to power its PlayStation 3 video-game console, Toshiba has long been searching for ways to make practical use of the technology’s asymmetric multicore power.

At CEATEC, Toshiba announced the first TV to use the Cell chip, the Cell Regza, which will go on sale in Japan at the beginning of December. The specs help explain why the 55-inch LCD HDTV demonstration models looked so good when compared with standard models at the show. The Toshiba TV boasts a dynamic contrast ratio of 5 000 000 to 1; a dedicated processor to improve image quality at the edge of the picture; optimized control of LED backlighting, which is divided into 512 discrete areas; and a 3-terabyte hard disk. The Cell chip uses two of these terabytes to provide simultaneous recording in full HD of up to eight TV channels, for a total of 26 hours of programming. The Cell chip and other components are housed in a separate set-top box. When it’s released in the United States next year, the TV will cost around $11 000 (based on 90 yen to the U.S. dollar).

hot stuff

Photo: John Boyd
HOT STUFF: Toshiba's new CELL REGZA TV relies on the Cell Broadband Engine (attached to the cooling pipes) for coordinating the simultaneous recording of up to eight HD channels, among other things.


Organic light-emitting diode (OLED) displays have been steadily improving in recent years, and Mitsubishi Electric Corp. is the latest manufacturer to demonstrate their progress. At CEATEC, the company showcased a scalable 155-inch (394-cm) prototype OLED display that will target the digital signage market when it is commercialized in the next two to three years.

big and organic

Photo: John Boyd
BIG AND ORGANIC: Mitsubishi showed a monstrous OLED display for digital signage made up of 720 small tiles.


The display is made up of OLED panels measuring 96 by 96 millimeters each. The panels can be tiled together to make displays of any size  and in curved or angled designs if required. Satoshi Tanaka, a manager in Mitsubishi’s image and information systems department, says the merits of using OLED technology are that the panels are “thin, lightweight, scalable, and fit together seamlessly, as well as providing high brightness and contrast.”

About the Author

John Boyd writes about science and technology from Japan. In June 2009, he reported on a wireless 1000-year data-storage system.

This article is for IEEE members only. Join IEEE to access our full archive.

Join the world’s largest professional organization devoted to engineering and applied sciences and get access to all of Spectrum’s articles, podcasts, and special reports. Learn more →

If you're already an IEEE member, please sign in to continue reading.

Membership includes:

  • Get unlimited access to IEEE Spectrum content
  • Follow your favorite topics to create a personalized feed of IEEE Spectrum content
  • Save Spectrum articles to read later
  • Network with other technology professionals
  • Establish a professional profile
  • Create a group to share and collaborate on projects
  • Discover IEEE events and activities
  • Join and participate in discussions