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Tufte-isms

The proponents of information design, present—and talk about—data efficiently

3 min read

We live in an age characterized by PowerPointlessness , where Microsoft PowerPoint presentations are not only ubiquitous but laden with sounds and transitions that have no discernible purpose.

It's an age of the triple delivery, where presenters hand out text, display it on the screen, and then read it aloud. It's an age, too, of the charticle, a news article that consists of a graphic with a depressingly small amount of explanatory text.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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