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Tracking a Great White

Data from an advanced electronic tag reveal a great white shark's movements and behavior

4 min read

Ever since the 1975 summer blockbuster Jaws, the specter of a great white shark lurking under sparkling blue waves has haunted beachgoers. Part of what makes great white sharks so frightening is that we simply don't know all that much about them.

But researchers at the Monterey Bay Aquarium, in California, this past spring took a big step forward in penetrating the secrets of the great white shark, thanks to the capture of a young female shark last August and a fourth-generation electronic tracking tag.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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