This Startup’s Software Programs Industrial Robots, Without Coding

Augmentus’s intuitive robot-programming platform uses AI and computer vision algorithms

4 min read
Photo of three men and a robot.
Augmentus cofounders, (from left) Chong Voon Foo (CTO), Leong Yong Shin (CEO), and Daryl Lim (COO), programming an industrial robot using the software they developed.
Photo: Augmentus

THE INSTITUTE Robots are excellent at repetitive, tedious, and time-consuming jobs—which makes them beneficial in manufacturing. But training industrial robots requires substantial coding skills and knowledge.

Singapore-based startup Augmentus, founded by IEEE Member Daryl Lim, Yong Shin Leong, and Chong Voon Foo, is trying to make automation more accessible with its intuitive robot-programming platform.

The platform’s software has a graphical interface that allows nontechnical users to program industrial robots in minutes, says Lim, the startup’s chief operating officer. It also has an integrated artificial intelligence model that lets clients train the software to identify objects such as car parts. The model uses computer-vision algorithms, like the ones used for object and facial recognition in digital images.

Augmentus in December was named one of four IEEE Entrepreneurship Stars at Slingshot 2020, one of the biggest startup competition events in the Asia Pacific region. The award recognizes budding ventures driven by engineering innovations that align with IEEE’s core mission. Awardees become honorary IEEE members for a year, and they receive mentorship and support from the IEEE network.

Most Augmentus clients are advanced industrial manufacturing companies that produce automotive or machinery parts. The companies use robots for quality inspections, spray-coating or polishing parts, or loading and unloading inventory.

By making industrial robots easier to program, Lim says, the software can help businesses increase efficiency and reduce costs—which would in turn help retain local manufacturing jobs.

“We want to lower the time, skill, and cost barriers for companies to adopt robotic automation,” Lim says.

Photo of a hand on a tablet with a robot in the background.  An industrial robot being programmed with Augmentus’s software, which has a graphical interface that allows nontechnical users to program industrial robots. Photo: Augmentus


Industrial robots can be costly beasts to tame. Teaching a robotic arm to do a seemingly simple task, like sorting objects or moving them from a bin to a conveyor belt, typically requires thousands of lines of code, Lim says. The arduous coding process has to be repeated every time the arm must be reprogrammed for a different task.

To add to the problem, robots made by different manufacturers often use different programing languages. And programmers with the requisite coding skills are in short supply.

It all translates to higher expenses.

“Close to 70 percent of the cost of an industrial robot is software- and programming-related,” Lim says.

Augmentus software does not require the user to create any code. Instead, factory technicians can program robots or robotic parts with an iPad and an Apple Pencil stylus.

The technician selects its robot and equipment from the software’s menu, uses the iPad’s camera to scan the area in which the robot works, and then—with the stylus—plots points on the screen to map out the path the robotic arm will take for its task. The software, which runs in the cloud, then automatically generates code to create the optimal path for the bot. Users can test and verify the code via virtual simulations before deploying it on a factory floor. They can edit it if need be.

Compared with the traditional coding route, the startup’s technology allows companies to develop and deploy robots 10 times faster and for a 10th of the cost, Lim says.

The software is mostly being used now by manufacturing companies for spraying and inspecting parts, but the team is updating it for new applications such as welding and sanding.


Lim met Leong and Foo at an industrial networking event in 2019. They got to talking about their first-hand experiences with the barriers that high technical requirements and skill sets had created in the adoption of technology, especially robot programming.

“This is particularly the case for industrial automation, where users can spend countless hours doing simple robot movement and integration work,” Lim says. “This inspired us to build an intuitive, graphical robotics platform that simplifies and unifies the development and operation of industrial robots.”

When the three engineers met, Lim was chief executive of Edge Neo, a company in Singapore he launched in 2015 after earning a bachelor’s degree in banking and finance from Singapore Polytechnic. The company provides encryption algorithms for blockchain technology to clients across Southeast Asia.

Leong and Foo were both working at Singapore’s Agency for Science, Technology, and Research, developing robotic solutions for multinational companies, and had spent countless hours programming and integrating robots.

The trio launched Augmentus in December 2019. Now, a little more than a year later, the venture-capital-funded seed-stage startup has 15 employees.


Launching at the start of the COVID-19 pandemic presented some challenges, Lim says. It became difficult to give prospective clients physical demonstrations and hands-on experience with the company’s product. Instead, the startup conducted virtual demonstrations that involved product videos and Zoom information sessions.

But the pandemic also has brought the startup several clients from different industries. A handful of large medical companies are interested in automating processes such as pipetting, which involves moving small, precise volumes of liquid using narrow tubes. And with international trade and travel becoming more difficult, there has been a growing demand from large agricultural companies, as well as small urban farmers, who want to automate processes such as crop harvesting and packaging.

“The concern with agriculture in developed countries is always manpower and labor shortages,” Lim says.

But what of the concern that automation and AI will take away jobs? That is true to some extent, Lim says, but at the current pace of development, the scenario of robots replacing humans in most occupations is still distant. Besides, he says, AI also can create jobs.

Although conventional wisdom is that the new AI economy will generate jobs that require high technical skills, Augmentus’s technology can level the field for nontech workers who can program robots, Lim says.

That would help countries retain manufacturing jobs instead of outsourcing them to places with less expensive labor, he says.

“Robotic manufacturing paves the way for reshoring of jobs and increasing employee productivity,” he says.


Lim says winning the entrepreneurship award is “incredibly humbling and validates the work we have been doing so far.”

IEEE has been a great avenue to meet like-minded companies and people, he says.

“Being part of a unique ecosystem of entrepreneurs and engineers,” he says, “IEEE provides invaluable connections across the globe.”

IEEE membership offers a wide range of benefits and opportunities for those who share a common interest in technology. If you are not already a member, consider joining IEEE and becoming part of a worldwide network of more than 400,000 students and professionals.

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Can This DIY Rocket Program Send an Astronaut to Space?

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Five people stand in front of two tall rockets. Some of the people are wearing space suits and holding helmets, others are holding welding equipment.

Copenhagen Suborbitals volunteers are building a crewed rocket on nights and weekends. The team includes [from left] Mads Stenfatt, Martin Hedegaard Petersen, Jørgen Skyt, Carsten Olsen, and Anna Olsen.

Mads Stenfatt

It was one of the prettiest sights I have ever seen: our homemade rocket floating down from the sky, slowed by a white-and-orange parachute that I had worked on during many nights at the dining room table. The 6.7-meter-tall Nexø II rocket was powered by a bipropellant engine designed and constructed by the Copenhagen Suborbitals team. The engine mixed ethanol and liquid oxygen together to produce a thrust of 5 kilonewtons, and the rocket soared to a height of 6,500 meters. Even more important, it came back down in one piece.

That successful mission in August 2018 was a huge step toward our goal of sending an amateur astronaut to the edge of space aboard one of our DIY rockets. We're now building the Spica rocket to fulfill that mission, and we hope to launch a crewed rocket about 10 years from now.

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