The Web Within the Web

New machine-to-machine communications­so-called Web services­are quietly reshaping the way business is done

11 min read
Illustration: Felix Sockwell
Illustration: Felix Sockwell

By many measures, the Web is a phenomenal business success. Entire industries, such as auctions, book selling, travel reservations, news dissemination, and classified advertising, have undergone sea changes because of it. Web companies like eBay, Amazon.com, Yahoo!, and Monster are huge enterprises. Some of them are even turning a profit.

And yet the Web has also been an abject failure, at least so far. According to one estimate, e-commerce revenue for 2002 was a paltry 3.2 percent of all U.S. commercial transactions (about US $72 billion out of $2.25 trillion). Briefly high-flying companies like Priceline.com continue to disappoint investors. And Time Warner has dropped its Internet half, AOL, from its name, perhaps as a precursor to severing the company itself.

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The James Webb Space Telescope was a Career-Defining Project for Janet Barth

NASA’s first female engineering chief was there from conception to first light

5 min read
portrait of older woman in light blue jacket against dark gray background Info for editor if needed:
Sue Brown

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4 min read
blue mountain of crystals with an inset of molecules on a pink background
Srabanti Chowdhury/Stanford

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2 min read

This is a sponsored article brought to you by 321 Gang.

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