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The Rodney Brooks Rules for Predicting a Technology’s Commercial Success

A few key questions will help you distinguish winners from losers

10 min read
Illustration: Chris Philpot
Illustration: Chris Philpot

Building electric cars and reusable rockets is fairly easy. Building a nuclear fusion reactor, flying cars, self-driving cars, or a Hyperloop system is very hard. What makes the difference?

The answer, in a word, is experience. The difference between the possible and the practical can only be discovered by trying things out. Therefore, even though the physics suggests that a thing will work, if it has not even been demonstrated in the lab you can consider that thing to be a long way off. If it has been demonstrated in prototypes only, then it is still distant. If versions have been deployed at scale, and most of the necessary refinements are of an evolutionary character, then perhaps it may become available fairly soon. Even then, if no one wants to use the thing, it will languish in the warehouse, no matter how much enthusiasm there is among the technologists who developed it.

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Medal of Honor Goes to Microsensor and Systems Pioneer

The UCLA professor developed aerospace and automotive safety systems

3 min read
Photo of a man in a blue jacket in front of a brick wall.
UCLA Samueli School of Engineering

IEEE Life Fellow Asad M. Madni is the recipient of this year’s IEEE Medal of Honor. He is being recognized “for pioneering contributions to the development and commercialization of innovative sensing and systems technologies, and for distinguished research leadership.”

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Video Friday: An Agile Year

Your weekly selection of awesome robot videos

3 min read
Video Friday: An Agile Year

Video Friday is your weekly selection of awesome robotics videos, collected by your friends at IEEE Spectrum robotics. We’ll also be posting a weekly calendar of upcoming robotics events for the next few months; here's what we have so far (send us your events!):

ICRA 2022: 23–27 May 2022, Philadelphia
ERF 2022: 28–30 June 2022, Rotterdam, Germany
CLAWAR 2022: 12–14 September 2022, Açores, Portugal

Let us know if you have suggestions for next week, and enjoy today's videos.

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McMaster Engineering: Transforming Education and Fostering Research With Impact

By adding new faculty and developing innovative approaches to its curriculum, McMaster solidifies its world leading position in engineering

3 min read

The Faculty of Engineering at McMaster University in Hamilton, Ont., Canada is aiming to build on its ranking as one of the world's top engineering schools by expanding its recruitment of both tenure-track and teaching track positions across multiple departments. This broad initiative is expected to continue the growth of McMaster as a leading destination for innovative teaching and research.

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