The Man With Designs on Us

Behind the magazine's new look and logo

2 min read
Carl DeTorres
Photo: Randi Silberman Klett

Fourteen months ago, when we went looking for a designer to redesign the print edition of IEEE Spectrum, Senior Art Director Mark Montgomery considered candidates very carefully. In the end he chose Oakland, Calif.–based Carl DeTorres, and in this issue you will see the results of that choice.

Growing up in Southern California in the 1980s, DeTorres became hooked on books about space travel, robots, architecture, and other tech-sci subjects. He especially loved the diagrams, and in time, it turned out that his natural talents ran more toward art than math. After getting a bachelor’s degree at the California College of the Arts, in San Francisco, he worked for four years as an art director at Wired.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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