The Jargon of Junk Food

Manufactured foods need manufactured words

3 min read
The Jargon of Junk Food
Illustration by Greg Mably

Illustration by Greg MablyIllustration: Greg Mably

Our limbic brains love sugar, fat, salt.… So formulate products to deliver these. Perhaps add low cost ingredients to boost profit margins. Then “supersize” to sell more.… And advertise/promote to lock in “heavy users.”—Bob Drane, former vice president for new business strategy and development at Oscar Mayer, quoted in Salt Sugar Fat: How the Food Giants Hooked Us (Random House, 2013)

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Vertical
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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