The December 2022 issue of IEEE Spectrum is here!

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About a month ago, I was sitting at my computer, wearing old clothes and thinking about taking a bike ride in the beautiful spring weather. I happened to look out the window, and what I saw sent a jolt through my body. Sitting in my driveway was a familiar-looking limo--the one that always takes me to the airport.

"They've come on the wrong day!" I screamed silently. I was supposed to go to a big university the next day to deliver a speech, which I hadn't yet prepared. Hurriedly, I grabbed my calendar. Reassuringly, the calendar said that the talk was the next day. "Whew! I'm going to complain to the limo company," I told myself.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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