The Cautionary Tale of A123 Systems

Gee-whiz technologies don’t trump market realities

2 min read
The Cautionary Tale of A123 Systems

If the recent bankruptcy of A123 Systems holds any lesson for us it could be that any nanotech-enabled technology that places itself squarely in competition with an established technology has to be not only incrementally better than its nearest competitors, it has to be better than what it's trying to displace.

Some have predicted that the A123 bankruptcy will be painted as another Solyndra, the California maker of photovoltaics that failed despite heavy backing from the Obama administration.  Of course, when Konarka, a solar cell company from Massachusetts, the state Republican presidential candidate Mitt Romney was once governor of, went belly up earlier this year, some suggested that it could be spun into “Romneys’s Solyndra."

The underlying problems of A123 Systems, Solyndra, and Konarka are not political ones of governmental policies—they're illustrations of the futility of ignoring good old-fashioned supply-and-demand economics. (Solyndra, besides never being competitive with traditional energy sources, was also forced to compete with heavily subsidized solar alternatives.)

There is little question that A123 Systems made a better Li-ion battery than its competitors. The problem was the nano-enabled battery that they came up with for powering electric vehicles (EVs) was not in competition with other Li-ion batteries, but with the internal combustion engine.

This is not a political issue or an ideological issue, it’s a numbers issue. Back in 2010, Energy Secretary Steven Chu made clear the conditions of success for EVs when he said, "A rechargeable battery that can last for 5000 deep discharges, [have] 67 x higher storage capacity (3.6 Mj/kg = 1000 Wh) at [a] 3x lower price will be competitive with internal combustion engines (400500 mile range)." Full stop.

The pity of the story is that A123’s bankruptcy—after its auspicious beginnings--might pour cold water on the entrepreneurial ardor of other ambitious scientists. It shouldn’t. However, businesses need to assess realistically their competitive landscape even when they are based on a gee-whiz technology.

A123 Systems unfortunately appears to have fallen victim to the belief that if it could simply come up with a better Li-ion battery than its competitors, it would be powering EVs of the future. What it failed to recognize was that first EVs had to win the market from the petrol-based cars of today.

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A Circuit to Boost Battery Life

Digital low-dropout voltage regulators will save time, money, and power

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Image of a battery held sideways by pliers on each side.
Edmon de Haro

YOU'VE PROBABLY PLAYED hundreds, maybe thousands, of videos on your smartphone. But have you ever thought about what happens when you press “play”?

The instant you touch that little triangle, many things happen at once. In microseconds, idle compute cores on your phone's processor spring to life. As they do so, their voltages and clock frequencies shoot up to ensure that the video decompresses and displays without delay. Meanwhile, other cores, running tasks in the background, throttle down. Charge surges into the active cores' millions of transistors and slows to a trickle in the newly idled ones.

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