But this year, the chips are taking a bow. Yesterday, it was Intel’s Sandy Bridge processors that had their moment in the spotlight.
Today, JVC at its press conference referred repeatedly to its new Falconbrid (that’s not a typo for bird) microprocessor that will soon power a new generation of products, including displays with 4K by 2K resolution and high-speed cameras. The processor will also be the heart of the company’s new high definition 3D camcorder that ships in March.
Over at Samsung, booth representatives were well-trained in describing the way that company's BSI CMOS sensor were making its camera's better than ever.
Will a nod to the processor become as common to consumer electronics product introductions as thanks to mom are at Academy Award acceptances? Stay tuned.
For more gadget news, check out our complete coverage of the 2011 Consumer Electronics Show.
Tekla S. Perry is a senior editor at IEEE Spectrum. Based in Palo Alto, Calif., she's been covering the people, companies, and technology that make Silicon Valley a special place for more than 40 years. An IEEE member, she holds a bachelor's degree in journalism from Michigan State University.