Down to Two

The discussion is intense: Men are arguing about why women buy dresses.

GPS fashion tagging will take the form of a web site where a user can upload a picture of clothing they like, on anyone on the street. Then other users will provide the informationâ''she got that dress at H&M for $35.00, say. Ideally, that Buy It Now possibility would get clothing stores involved.

The argument I am now eavesdropping on is about why a clothing store would buy in. â''Why would stores get involved if a user can find one dress for $1100 and then â''tagâ'' a similar dress on someone else that costs $100?â'' asks one argumentative potential entrepreneur. â''No one is going to buy the 1100 dress!â''

â''But thatâ''s not why women buy dresses,â'' argues a kid with a full dayâ''s beard stubble and a big mop of curly brown hair. â''They decide based on, is the hem like this,â'' he holds his hand over his knee, â''is the hem like this... price isnâ''t the most important part.â''

â''Have you met them?â'' the other guy challenges.

â''Yeah! Iâ''m married to one!â'' Curly yells.

But the Internet Scavenger Hunt is going rapidly down in flames. Itâ''s a pretty good idea, but I think itâ''ll lose to the other two. The idea is a web site that helps people figure out how to navigate the internet by way of games. A scavenger hunt would force a person to learn a lot about navigation, scrolling and so on. I think itâ''s designed for kids, but Iâ''m thinking of my parents, who call me every time â''The Computerâ'' does something unexpected.

But I think it was designed a bit too much with corporations in mind. Everyone is talking about how big companies would love it because they could send people on the hunt for an icon on a particular site, so the customer would spend a lot of time thinking about the companyâ''s brand. Whatâ''s the userâ''s motivation? I just overheard someone say, â''You look like youâ''re shilling for SONY.â''

And the votes are inâ''Internet Scavenger Hunt is out.


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