Startup: Triton Submarines, with Aston Martin, Readies Luxury Personal Sub That’s Surprisingly Capable

Triton’s deep-diving submersibles already play a crucial role in marine research

3 min read
Illustration of Triton's Project Neptune
Submerge in Style: Triton’s Project Neptune will bring luxury to dives beneath the seas.
Illustration: Triton Submarines

If you’re looking for the perfect add-on to your megayacht, how about a personal submarine? Triton Submarines can set you up. The company, based in Vero Beach, Fla., specializes in high-end submersibles that can dive as far as 1,000 meters deep. Now, Triton has partnered with luxury carmaker Aston Martin, based in England, to build a limited-edition model. Due in early 2019, it combines ultimate style with hydrodynamic performance.

Over the past 12 years, Triton’s subs have earned a reputation for safety, maneuverability, and comfort. But back in 2008, when the company was founded, the idea of a personal submersible was a tough sell. Too many potential buyers had seen too many Hollywood action movies featuring doomed submarines, recalls Triton’s president, Patrick Lahey, who cofounded the company with CEO L. Bruce Jones.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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