Startup Profile: Yeloha Brings Solar Into the Sharing Economy

Don’t have solar panels on your roof? Use a neighbor’s

3 min read
Startup Profile: Yeloha Brings Solar Into the Sharing Economy
A Sunny Trio: Gathered in their Boston offices are Yeloha’s founders: (from left) Idan Ofrat, Amit Rosner, and Paolo Tedone.
Photo: Yeloha

Sleek, shiny solar panels decorate only the most elite roofs. While the solar industry has been experiencing an upswing in installations, the qualifications required to get a solar system on your roof are surprisingly capricious. Most suppliers offering subsidized systems require that you have owned your home for the past two years, the house faces south, and the roof gets ample sun exposure, among other things.

For those locked out of solar, say hello to Yeloha, a Boston startup that wants to make solar sharable. Company cofounder Amit Rosner went through the solar system checklist, but found out his Boston home is part of the 49 percent of solar-ineligible households in the United States [pdf]. His cofounders, Idan Ofrat and Paolo Tedone, can’t host solar systems either. “This is crazy,” Rosner says. “None of us can go solar. Most of our friends or family can’t go solar. No matter how much we want it or need it, we cannot go solar.”

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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