Start-up Profile: Akili Diagnoses Alzheimer’s With a Game

Can therapeutic mobile games help patients with cognitive illnesses?

3 min read
Start-up Profile: Akili Diagnoses Alzheimer’s With a Game
A Healthy Touch: The simple interface of this iPad game masks sophisticated diagnostic technology that aims to spot cognitive problems.
Photo: iStockphoto; Screenshot: Akili Interactive Labs

Project: Evo is a brightly colored iPad game that doesn’t look different from any app you might use to while away the time. Yet it’s intended for a much more serious endeavor: The game’s creators believe it can be used to both diagnose and ultimately treat mental disorders.

The start-up behind this game is Akili Interactive Labs, and they’ve gotten the attention of the pharmaceutical industry. Pfizer, of New York City, is partnering with Akili on a clinical trial that began in March, which will determine whether Project: Evo can identify people with a high risk for developing Alzheimer’s disease.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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