Saying "No"

You can't do it all, so think about when--and how--to not say yes

2 min read

Why do the busiest people seem to have the most time? They assess how much they can handle, and sometimes they decline additional tasks.

And they decline the right ones. It seems there’s a rule that 20 percent of your tasks will take up 80 percent of your time. (It would be a variant of the Pareto Principle, which says that, for example, 80 percent of beer sales come from the 20 percent of consumers who are heavy drinkers, and 80 percent of customer-support time is filled by 20 percent of callers.)

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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