It's been a week since Xbox Live launched access to Facebook on its online service - and the numbers are in. Two million players logged on to Facebook through their game consoles.
This is a big deal.
Xbox Live was already a thriving social hub, combining gameplay, community, and chat. Now with Facebook/Twitter access, it's unstoppable. What's Microsoft's big plan? To build "the largest social network connected to the TV," as a spokesperson puts it.
It wasn't long ago that Microsoft was the new kid in console gaming - taking on Sony and Nintendo. I remember going to the Microsoft campus months before Xbox launched, and leaving with the feeling that this was not just a console but a trojan horse to "own" the living room. Now look at what's happened. Sony has been dethroned, and Xbox Live is by far the coolest console community online.