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Photo of Rick Mahurin
Photo: David Yellen

Rick MahurinPhoto: David Yellen

Last August, a sleek blue-and-green Porsche sped at more than 200 kilometers per hour as it headed into “the kink,” a sinuous section of the Road America racetrack in Elkhart Lake, Wis. The car, a US $650 000 911 GT3 RSR, was just minutes from its final pit stop in this four-hour race, one of the American Le Mans Series, when it went careening off the course. The race was over for Team Falken Tire, but the fun was just beginning for its data-acquisition engineer, Rick Mahurin, who had been monitoring the entire episode via telemetry.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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