Google Gambles On Offshore Wind

Is a plan to build a transmission backbone out in the Atlantic Ocean quixotic, or canny?

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For a software and advertising company, Google sure seems to be making a lot of bizarre investments lately. In its newest—and potentially largest—speculative move, the company is backing a multibillion-dollar undersea cable that will run up the Atlantic Seaboard, from Virginia to New Jersey. The plan is for it to carry electricity generated by future wind farms erected off the eastern coast of the United States. Could a big financial push from Google kick the offshore wind market into high gear? And what’s in it for Google? Host Steven Cherry talks wind power with Pike Research analyst Peter Asmus.