Phone-y Brew

How a fake coffee-making phone is rebranding a Canadian province

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One ad campaign may have found the best way to grab key influencers like media, senior politicians, CEOs, and people addicted to their BlackBerrys. It gave them a new gadget that does everything. Except that it’s completely made up.

Masterminds behind the campaign for the province of Nova Scotia, Canada created an incredible device, the Pomegranate NS08. At first, it seems plausible as a sleek next-generation cellphone. But the list of features goes on a tad too long to be true: a built-in translator, a coffeemaker, a harmonica, and finally…an electric shaver!