Phone-y Brew

How a fake coffee-making phone is rebranding a Canadian province

2 min read

At first, the Pomegranate NS08 seems plausible as a sleek next-generation cellphone. But the list of features goes on just a tad too long to be true: a built-in translator (cool), a coffeemaker (please, please), a harmonica (huh?), and finally…an electric shaver (okay, you got me!).

But the Pomegranate exists only in a YouTube video and a Web site designed to draw you to another Web site, that of the ”Come to life” initiative in Nova Scotia, Canada, a partnership between the government and 300 private associations, schools, and businesses located in the coastal province, which is due east of Maine. The idea is to rebrand a rustic vacationland as a bastion of innovative minds, creative businesses, and a balanced quality of life.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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