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Netflix Ad Spoofs Amazon's Drone Dreams

Netflix asks, "What could possibly go wrong with drone delivery of DVD disks?"

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Netflix Ad Spoofs Amazon's Drone Dreams

In my recently posted article, "Chris Anderson's Expanding Drone Empire," I made the bold claim that Amazon's Jeff Bezos got "one of the biggest free advertisements in high-tech history" in November, when CBS broadcast his company's video pre-enactment of a program to deliver packages to customers' doors.

But you get what you pay for. It turns out Bezos also opened himself up to an epic wave of mockery. Of course, most of the catcalls have come from the peanut gallery, but now comes a full-scale, mocking faux advertisement [above] that hits Amazon right in the nose. And it comes from no less a corporate archrival than Netflix:

Note how the ad mentions, in passing, how trivial it will be to work out the bugs in the "Drone2Home" scheme. 

It's easy for Netflix to laugh at Amazon—Netflix is well into a long-planned transition from the postal delivery of things to the Internet-based transmission of bits.

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Top Tech 2022: A Special Report

Preview two dozen exciting technical developments that are in the pipeline for the coming year

1 min read
Photo of the lower part of a rocket in an engineering bay.

NASA’s Space Launch System will carry Orion to the moon.

Frank Michaux/NASA

At the start of each year, IEEE Spectrum attempts to predict the future. It can be tricky, but we do our best, filling the January issue with a couple of dozen reports, short and long, about developments the editors expect to make news in the coming year.

This isn’t hard to do when the project has been in the works for a long time and is progressing on schedule—the coming first flight of NASA’s Space Launch System, for example. For other stories, we must go farther out on a limb. A case in point: the description of a hardware wallet for Bitcoin that the company formerly known as Square (which recently changed its name to Block) is developing but won’t officially comment on. One thing we can predict with confidence, though, is that Spectrum readers, familiar with the vicissitudes of technical development work, will understand if some of these projects don’t, in fact, pan out. That’s still okay.

Engineering, like life, is as much about the journey as the destination.

See all stories from our Top Tech 2022 Special Report

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