Netflix Ad Spoofs Amazon's Drone Dreams

Netflix asks, "What could possibly go wrong with drone delivery of DVD disks?"

1 min read
Netflix Ad Spoofs Amazon's Drone Dreams

In my recently posted article, "Chris Anderson's Expanding Drone Empire," I made the bold claim that Amazon's Jeff Bezos got "one of the biggest free advertisements in high-tech history" in November, when CBS broadcast his company's video pre-enactment of a program to deliver packages to customers' doors.

But you get what you pay for. It turns out Bezos also opened himself up to an epic wave of mockery. Of course, most of the catcalls have come from the peanut gallery, but now comes a full-scale, mocking faux advertisement [above] that hits Amazon right in the nose. And it comes from no less a corporate archrival than Netflix:

Note how the ad mentions, in passing, how trivial it will be to work out the bugs in the "Drone2Home" scheme. 

It's easy for Netflix to laugh at Amazon—Netflix is well into a long-planned transition from the postal delivery of things to the Internet-based transmission of bits.

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Two men fix metal rods to a gold-foiled satellite component in a warehouse/clean room environment

Technicians at Northrop Grumman Aerospace Systems facilities in Redondo Beach, Calif., work on a mockup of the JWST spacecraft bus—home of the observatory’s power, flight, data, and communications systems.

NASA

For a deep dive into the engineering behind the James Webb Space Telescope, see our collection of posts here.

When the James Webb Space Telescope (JWST) reveals its first images on 12 July, they will be the by-product of carefully crafted mirrors and scientific instruments. But all of its data-collecting prowess would be moot without the spacecraft’s communications subsystem.

The Webb’s comms aren’t flashy. Rather, the data and communication systems are designed to be incredibly, unquestionably dependable and reliable. And while some aspects of them are relatively new—it’s the first mission to use Ka-band frequencies for such high data rates so far from Earth, for example—above all else, JWST’s comms provide the foundation upon which JWST’s scientific endeavors sit.

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