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Natural Disaster and The Human Factor

Human reliability and natural disasters: thoughts from the Editor's desk

3 min read

"To be honest, I did not think of the waves, because my specialty is earthquakes." --Duty officer, Thai Earthquake Bureau

Disaster management is an unforgiving business. In 1998, Smith Thammasaroj, chief of the Thai Meteorological Department and an electrical engineer by training, publicly predicted that Thailand, which hadn't seen a tsunami in several hundred years, would soon be assaulted by one. When the deluge didn't materialize soon enough for Thammasaroj's superiors, he was fired.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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