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Loser: Satellite TV Soccer Moms Will Hate

Sirius’s car TV may be great technology, but it will drive parents crazy

5 min read
Loser: Satellite TV Soccer Moms Will Hate

Now Showing: Sirius Backseat TV rebroadcasts programming from cartoon Network, the Disney channel, and Nickelodeon.

Photo: Chrysler

The problem with boffo product demos is that people might take you seriously. And they might do it long before you’re sure it’s a product people need or want.

As a case in point, consider Sirius Satellite Radio’s Backseat TV, introduced this past fall. Sirius, based in New York City, first demonstrated satellite TV for cars at the January 2003 Consumer Electronics Show in Las Vegas. It wasn’t meant to be a real product, just a conceptual demo. Terry Smith, senior vice president of engineering for Sirius, says, “We were just flexing our muscles a bit. We put it on as a technology demonstration, just to prove that bits are bits and Sirius could be an entertainment company, not just a radio company.”

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Poll: Would You Want to Work a Shorter Week?

Weigh in with your thoughts on a four-day workweek

2 min read
Person holding a giant sized pencil standing next to a giant sized calendar with days crossed out to show a four-day workweek.
iStock

When I worked for a company in Texas a few years ago, one of the benefits I enjoyed was a four-and-a-half-day workweek. The system enabled my colleagues and me to run some personal errands, see our doctors, and pick up our kids from school, among other activities.

The COVID-19 pandemic required many companies to adopt a flexible work schedule to keep their operations open. Many allowed their employees to work from home full time. Nowadays plenty of those employers are trying to persuade their workers to return to the office full time, but they are facing some resistance.

One solution some companies are trying is a four-day, 32-hour workweek for the same pay.

​Does your company offer a four-day workweek?

Would you like to work a four-day workweek?

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Xiaomi’s Humanoid Drummer Beats Expectations

Solving drum-playing helped quest for whole-body control

3 min read
A black and white humanoid robot sits at an electronic drum kit

When Xiaomi announced its CyberOne humanoid robot a couple of months back, it wasn’t entirely clear what the company was actually going to do with the robot. Our guess was that rather than pretending that CyberOne was going to have some sort of practical purpose, Xiaomi would use it as a way of exploring possibilities with technology that may have useful applications elsewhere, but there were no explicit suggestions that there would be any actual research to come out of it. In a nice surprise, Xiaomi roboticists have taught the robot to do something that is, if not exactly useful, at least loud: to play the drums.

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Get the Rohde & Schwarz EMI White Paper

Learn how to measure and reduce common mode electromagnetic interference (EMI) in electric drive installations

1 min read
Rohde & Schwarz

Nowadays, electric machines are often driven by power electronic converters. Even though the use of converters brings with it a variety of advantages, common mode (CM) signals are a frequent problem in many installations. Common mode voltages induced by the converter drive common mode currents damage the motor bearings over time and significantly reduce the lifetime of the drive.

Download this free whitepaper now!

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