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How NASA Recruited Snoopy and Drafted Barbie

The space agency has long relied on kid-friendly mascots to make the case for space

5 min read
Photo of Snoopy as a semi-official NASA mascot.
The Beagle Has Landed: The popular comic-strip dog Snoopy became a safety mascot for NASA in 1968.
Photo: Collections of The Henry Ford

In the comic-strip universe of Peanuts, Snoopy beat Neil Armstrong to the moon. It was in March 1969—four months before Armstrong would take his famous small step—that the intrepid astrobeagle and his flying doghouse touched down on the lunar surface. “I beat the Russians…I beat everybody,” Snoopy marveled. “I even beat that stupid cat who lives next door!”

The comic-strip dog had begun a formal partnership with NASA the previous year, when Charles Schulz, the creator of Peanuts, and its distributor United Feature Syndicate, agreed to the use of Snoopy as a semi-official NASA mascot.

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The Lies that Powered the Invention of Pong

A fake contract masked a design exercise–and started an industry

4 min read
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Pong arcade game in yellow cabinet containing black and white TV display, two knobs are labeled Player 1 and Player 2, Atari logo visible.
Roger Garfield/Alamy

In 1971 video games were played in computer science laboratories when the professors were not looking—and in very few other places. In 1973 millions of people in the United States and millions of others around the world had seen at least one video game in action. That game was Pong.

Two electrical engineers were responsible for putting this game in the hands of the public—Nolan Bushnell and Allan Alcorn, both of whom, with Ted Dabney, started Atari Inc. in Sunnyvale, Calif. Mr. Bushnell told Mr. Alcorn that Atari had a contract from General Electric Co. to design a consumer product. Mr. Bushnell suggested a Ping-Pong game with a ball, two paddles, and a score, that could be played on a television.

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