How NASA Recruited Snoopy and Drafted Barbie

The space agency has long relied on kid-friendly mascots to make the case for space

5 min read
Photo of Snoopy as a semi-official NASA mascot.
The Beagle Has Landed: The popular comic-strip dog Snoopy became a safety mascot for NASA in 1968.
Photo: Collections of The Henry Ford

In the comic-strip universe of Peanuts, Snoopy beat Neil Armstrong to the moon. It was in March 1969—four months before Armstrong would take his famous small step—that the intrepid astrobeagle and his flying doghouse touched down on the lunar surface. “I beat the Russians…I beat everybody,” Snoopy marveled. “I even beat that stupid cat who lives next door!”

The comic-strip dog had begun a formal partnership with NASA the previous year, when Charles Schulz, the creator of Peanuts, and its distributor United Feature Syndicate, agreed to the use of Snoopy as a semi-official NASA mascot.

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How the Graphical User Interface Was Invented

Three decades of UI research came together in the mice, windows, and icons used today

18 min read
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Stylized drawing of a desktop computer with mouse and keyboard, on the screen are windows, Icons, and menus
Getty Images/IEEE Spectrum
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Mice, windows, icons, and menus: these are the ingredients of computer interfaces designed to be easy to grasp, simplicity itself to use, and straightforward to describe. The mouse is a pointer. Windows divide up the screen. Icons symbolize application programs and data. Menus list choices of action.

But the development of today’s graphical user interface was anything but simple. It took some 30 years of effort by engineers and computer scientists in universities, government laboratories, and corporate research groups, piggybacking on each other’s work, trying new ideas, repeating each other’s mistakes.

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