How NASA Recruited Snoopy and Drafted Barbie

The space agency has long relied on kid-friendly mascots to make the case for space

5 min read
Photo of Snoopy as a semi-official NASA mascot.
The Beagle Has Landed: The popular comic-strip dog Snoopy became a safety mascot for NASA in 1968.
Photo: Collections of The Henry Ford

In the comic-strip universe of Peanuts, Snoopy beat Neil Armstrong to the moon. It was in March 1969—four months before Armstrong would take his famous small step—that the intrepid astrobeagle and his flying doghouse touched down on the lunar surface. “I beat the Russians…I beat everybody,” Snoopy marveled. “I even beat that stupid cat who lives next door!”

The comic-strip dog had begun a formal partnership with NASA the previous year, when Charles Schulz, the creator of Peanuts, and its distributor United Feature Syndicate, agreed to the use of Snoopy as a semi-official NASA mascot.

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The Unsung Inventor Who Chased the LED Rainbow

LEDs came only in shades of red—until George Craford expanded the palette

10 min read
Vertical
Man  with grey hair wearing dress shirt and tie standing in front of an LED stoplight and holding a panel with yellow and red LEDs glowing
DarkBlue2

Walk through half a football field’s worth of low partitions, filing cabinets, and desks. Note the curved mirrors hanging from the ceiling, the better to view the maze of engineers, technicians, and support staff of the development laboratory. Shrug when you spot the plastic taped over a few of the mirrors to obstruct that view.

Go to the heart of this labyrinth and there find M. George Craford, R&D manager for the optoelectronics division of Hewlett-Packard Co., San Jose, Calif. Sitting in his shirtsleeves at an industrial beige metal desk piled with papers, amid dented bookcases, gym bag in the corner, he does not look like anybody’s definition of a star engineer.

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