Geek Spotting For Super Bowl Ad-Watchers

Look for celebrity geeks in Best Buy’s commercials.

1 min read
Geek Spotting For Super Bowl Ad-Watchers

Best Buy has turned away from traditional celebrities, like Justin Bieber and Ozzy Osbourne (featured in last year’s Super Bowl ads) and embraced its inner geek. The company announced that this year’s Super Bowl ads will feature the “rock stars of technology.”

Who does Best Buy consider a rock star? Try Silicon Valley celebs Philippe Kahn, Kevin Systrom, and Jim McKelvey (pictured above, left to right). Kahn founded Borland, Starfish Software, and LightSurf Technologies. His latest startup, Fullpower Technologies, developed the motion sensing technology used for navigation in the iPhone and iPad. And Kahn is considered to be the first person to take a picture with a cell phone and share it, as Spectrum reported in Digital Photography: the Power of Pixels. Systrom worked at Google before starting Instagram, the creator of a popular photo sharing app for the iPhone. And McKelvey’s startup, Square, has made it possible for anyone with an iPhone, iPad, or Android phone to take credit card payments, sinking a big nail into the coffin of cash.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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