From Podfather to Palm’s Pilot

Jon Rubinstein orchestrated a little music player for Steve Jobs that turned Apple around. Can he repeat that magic at Palm?

14 min read
Photo of Jon Rubinstein
Photo: Mark Richards

Jon Rubinstein Photo: Mark Richards

Flash back ten years. Apple is a company bleeding money, thought by many to be in a death spiral. Its head of hardware development, a 41-year-old electrical engineer named Jon Rubinstein, is busy cutting projects and people and launching the G3 and iMac computers. He’s living in Palo Alto, Calif., with a cat for companionship, working seven days a week, and subsisting on take-out food at the office.

Keep reading... Show less

Stay ahead of the latest trends in technology. Become an IEEE member.

This article is for IEEE members only. Join the world’s largest professional organization devoted to engineering and applied sciences and get access to all of Spectrum’s articles, podcasts, and special reports. Learn more →

Membership includes:

  • Get unlimited access to IEEE Spectrum content
  • Follow your favorite topics to create a personalized feed of IEEE Spectrum content
  • Save Spectrum articles to read later
  • Network with other technology professionals
  • Establish a professional profile
  • Create a group to share and collaborate on projects
  • Discover IEEE events and activities
  • Join and participate in discussions

Video Friday: Drone in a Cage

Your weekly selection of awesome robot videos

3 min read
A drone inside of a protective geometric cage flies through a dark rain

Video Friday is your weekly selection of awesome robotics videos, collected by your friends at IEEE Spectrum robotics. We also post a weekly calendar of upcoming robotics events for the next few months. Please send us your events for inclusion.

ICRA 2022: 23 May–27 May 2022, PHILADELPHIA
IEEE ARSO 2022: 28 May–30 May 2022, LONG BEACH, CALIF.
RSS 2022: 21 June–1 July 2022, NEW YORK CITY
ERF 2022: 28 June–30 June 2022, ROTTERDAM, NETHERLANDS
RoboCup 2022: 11 July–17 July 2022, BANGKOK
IEEE CASE 2022: 20 August–24 August 2022, MEXICO CITY
CLAWAR 2022: 12 September–14 September 2022, AZORES, PORTUGAL

Enjoy today’s videos!

Keep Reading ↓ Show less

Remembering 1982 IEEE President Robert Larson

He was a supporter of several IEEE programs including Smart Village

3 min read
A photo of two men in suits.  One behind the other.

Robert Larson [left] with IEEE Life Fellow Eric Herz, who served as IEEE general manager and executive director.

IEEE History Center

Robert E. Larson, 1982 IEEE president, died on 10 March at the age of 83.

An active volunteer who held many high-level positions throughout the organization, Larson was the 1975–1976 president of the IEEE Control Systems Society and also served as IEEE Foundation president.

Keep Reading ↓ Show less

Reduce EMI and EMC Issues with Engineering Simulation Software

Save time and money all while delivering accurate and reliable results

1 min read
Reduce EMI and EMC Issues with Engineering Simulation Software

Electronic components and systems exist today in nearly all consumer and industrial products. A major design consideration in all electronics is electromagnetic interference (EMI) and compatibility (EMC). EMI and EMC issues are complex. They can be hard to detect and can be taxing to a design. With the use of engineering simulation software, design engineers can mitigate issues before entering the prototype testing phase. Avoiding the test-retest cycle with simulation can help save time and money all while delivering robust and reliable products.