Jascha Franklin-Hodge: P2P Politics

Ever since the Obama campaign, former AOL executive Jascha Franklin-Hodge has been using the Web to improve political campaigning

5 min read
Photo of Jascha Franklin-Hodge
Photo: David Yellen

Jascha Franklin-Hodge isn’t a politician or a government official, and he’s just 33 years old, but he’s already placed his stamp on U.S. politics. He helped design the hugely successful online campaign for Barack Obama’s 2008 U.S. presidential run, and before that he worked on the groundbreaking Web strategy for Howard Dean’s presidential bid in 2004. Now as cofounder and chief technology officer of Blue State Digital, he’s at the forefront of using computers and social media to enliven the political process, helping to bring funds and attention to underdog candidates and social issues.

On a sunny day this past October at Blue State Digital’s offices in a converted Boston factory, “ The Daily Show” emanates from a laptop in the kitchen, and everyone, including Franklin-Hodge, is dressed in basketball shorts and an undershirt—a birthday homage to a coworker’s fashion choices. Plenty of work is also getting done on Obama’s 2012 presidential campaign and other projects for a growing list of political and nonprofit clients.

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