Automated systems can improve driving only so much when they're available in just a handful of the latest cars. We need to retrofit the millions now on the road—and that’s a key part of the business model of Nauto, a startup in Palo Alto, Calif.
The company was founded this year by CEO Stefan Heck, an engineer, and Frederick Soo, a neuroscientist, and will be showing its stuff next month at the Consumer Electronics Show in Las Vegas.
Right now Nauto is concentrating on fleet operators—mostly delivery, limousine, and taxi companies—because they stand to immediately gain from improved driving skills, better routing, and better cataloguing of traffic conditions at various times of day. Later, when the work is vindicated and the database well stocked, the company will woo consumers as well.
Fleet managers pay $400 per vehicle up front and a monthly service fee. Pricing for consumers hasn’t been released yet.
The system begins with a dashboard-mounted gizmo that connects cameras that look not only out at the road but also inside the car—the better to gather information that might exonerate a falsely accused driver of a fleet car. “There are a lot of people out there who claim they were whiplashed or rear-ended so they can get a quick settlement,” says Jeanne Meyer, a spokesperson fo the company. “Our reporting will defend both the driver and the company.”
Next, the system beams the data to the cloud, where a machine-learning system pools it with input from other cars in order to work out improvements in driving patterns—either of an individual driver or a bunch of them. Meyer says it’s a bit like Waze, the cloud-sourced navigation service now owned by Google. But it’s better because it gathers information about the route automatically rather than requiring the driver to key things in after the fact, while idling at a stoplight. “Navigation is one of our benefits, but not the only one; we give precise help, based on your driving patterns this week,” she says.
So it’s not threatening to supplant Google Car or Tesla Autopilot—just combine a dollop of situational awareness with some connected-car goodness. Nauto might help you find a parking spot. Or it might conclude that you should leave a bit earlier than usual in order to avoid the worst of the traffic. Nauto is testing the device with 20 fleet managers and delivery services in California’s Bay Area, as well as in 22 other cities around the world.
Sometime next year, Nauto will offer the service to consumers. The package will include an in-dash console together with cameras and an alerting device to warn you when trouble’s brewing.