Can Tech Moguls Cure What Ails Medicine?

A dash of start-up moxie could speed up biomedical innovation

3 min read
Photo of Bill Gates at the microscope
Photo: Dave Thompson/AFP/Getty Images

Photo of Bill Gates at the microscopePhoto: Dave Thompson/AFP/Getty Images

Who will invent tomorrow’s life-saving and life-extending medicines? Not medical schools. Not research physicians. Not biologists.

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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