Beyond the White Paper

Videos and slideshows are taking center stage in presenting technical information

3 min read
Beyond the White Paper
Illustration: Jesse Lefkowitz

Beyond the White Paper illustrationIllustration: Jesse Lefkowitz

It sounds like a trick question, but it’s not: Do white papers need to be either white or paper? Authors are preparing a small but growing number of technical documents today that are intended to be read on a tablet or smartphone screen. And some of these multicolored, multimedia presentations and PowerPoint-style slideshows are having as big an impact as that of any traditionally arranged document. 


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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
Vertical
Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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