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Beating the Bad Guys With Good Science

Can Hollywood and real science coexist?

3 min read

Buses jumping a 15 meter gap in a highway, as in Speed? No way. Humans plummeting 80 stories without a single broken bone (Spider-Man 3)? Uh-uh. What about Tom Cruise and Dougray Scott walking away from a 160-kilometer-per-hour midair motorcycle collision (Mission Impossible II)?

”Applying Newton’s second law, this collision would result in accelerations of around 200 g’s,” calculates Adam Weiner, a high school physics teacher, lecturer, and author of Don’t Try This at Home! The Physics of Hollywood Movies (Kaplan, 2007). ”150 g’s is usually fatal.”

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Asad Madni and the Life-Saving Sensor

His pivot from defense helped a tiny tuning-fork prevent SUV rollovers and plane crashes

11 min read
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Asad Madni and the Life-Saving Sensor

In 1992, Asad M. Madni sat at the helm of BEI Sensors and Controls, overseeing a product line that included a variety of sensor and inertial-navigation devices, but its customers were less varied—mainly, the aerospace and defense electronics industries.

And he had a problem.

The Cold War had ended, crashing the U.S. defense industry. And business wasn’t going to come back anytime soon. BEI needed to identify and capture new customers—and quickly.

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