Skully Helmets, based in Redwood City, Calif., is hoping simplified GPS that reduces distractions and a 180-degree rear-view camera to eliminate blind spots will make life on the road safer for motorcyclists. The company, launching at DemoFall 2013 this month, expects the final product to retail well within the under-$1500 range of today’s high-end helmets. In the video, founder Marcus Weller explains his technology.
Tekla S. Perry is a senior editor at IEEE Spectrum. Based in Palo Alto, Calif., she's been covering the people, companies, and technology that make Silicon Valley a special place for more than 40 years. An IEEE member, she holds a bachelor's degree in journalism from Michigan State University.